Digicooldesigns Logo


Freelance web designer based in Kent and London


Digicooldesigns started out in 2007. Since then I've developed a large portfolio for a range of clients. Ideally placed for the South East, I am based in Folkestone, Kent.

Every site I design and develop is built to your exact needs and requirements. I don't use standard templates and prefer to build from the ground up so the finished product represents you or your business.

As business becomes more and more competitive, I believe it's vital your online profile is captivating, interesting and informative while remaining accessible and easy to use. The internet is an amazing way to advertise you or your business globally in an affordable and flexible way.


I have over 8 years' experience of building websites and other digital work in sectors including Travel, Education, Communications, the Music Industry, Charity and Law. With this experience, I have had the pleasure of working with many big brands including:

Ebay, Agent Provocateur, SAGA, Air Canada, Nokia, Orange, giffgaff, Virgin, O2, Kelkoo, Morcheeba, FENSA, Barclays, The Metro newspaper, Lastminute.com, La Poste Mobile, Saatchi & Saatchi and many smaller more B2B's, SME's and tradesman.

I am is also the Web Director for a new marketing company for lawyers – Simply Lawyers

Web Design

I like to make sure we keep up to date with emerging technologies. I am passionate about the internet and how digital tools can be used to enhance you or your brand in a constantly evolving digital landscape.

For an informal chat about Web Design or anything digital, please feel free to contact Kai Motta on 07931914242 or email kai@digicooldesigns.co.uk

You can view samples of websites I have built here


I pride myself on the quality of my work and know that keeping sites clean, simple and functional is what your site users want. This isn't just a cosmetic approach, it's important that people visiting your site can find what they want quickly and easily. You've only got a few seconds to hold their attention, so first impressions make all the difference.

Working in a range of environments for clients, agencies or my own customers has shown that the functional and simple approach gets results.

Below is sample of websites I have designed and developed.
Please click on an image to view a larger version.


WordPress design and development

Around 75 per cent of my clients mention WordPress. They know about it because it has become a leading Content Management System (CMS) in web design and development.

Most people know WordPress as a blogging platform and this was its purpose when it started out. Over time it evolved, and continues to evolve, as the most widely used CMS online for a large proportion of established websites.

The most regular criticism I hear from clients about WordPress is:
"I don't want a WordPress template, you can see them a mile off, they look too generic. I want something that is designed specifically for me."

Why WordPress?
  • Content management - Enables the user to add content whenever they wish, removing the need to hire to someone to do the work for you.
  • Designed to work with search engines – your site is easily catalogued by Google and other search engines.
  • Community – WordPress encourages you to be social either through blogging or troubleshooting any issues in the many support forums.
  • Constant development – WordPress is always evolving to keep up with changes in web trends so that your site doesn't fall behind.

I never use standard WordPress templates. The functionality available with this platform means I can design and develop a template from scratch to match your requirements. The aim is to give you a website that works with your branding and ideas to ensure you maintain customer confidence.

The development process

I will sit with you to learn about your business and audience to determine what the best route is for you. Most of the time the site will be built in WordPress to enable you to update the site whenever you want, with the content you want – whether that's text, images or videos.

Whether you want to collect email data, create a site in multiple languages, or simply show off your photographs, the options are endless.

I hear a range of requirements every day and I solve them every month.



As the Web Director at Simply Lawyers, I, Kai Motta, have a lot of experience in online marketing for law companies, often working in fields such as Clinical Negligence, Personal Injury and Road Traffic Accidents.

Working closely with an excellent Search Engine Optimisation (SEO) team has achieved significant results for our clients. Knowing how to present your services professionally and using techniques that are ahead of the curve are a large part of creating those results.

SEO and driving site traffic

Online success isn't just about a professional looking website. Driving traffic to your site is an essential part of growing and developing your success. There are many methods available to promote and drive traffic to your site. Some include:

  • Pay Per Click (PPC) – advertisers pay the website owner when their ad is clicked
  • Natural SEO – good, effective content that optimises your site without being an obvious tactic
  • Banner advertising – image based advertising to promote your brand or attract visitors
  • Facebook ads – getting the most out of a social media tool with the widest audience reach.
LASPO compliant

The methods available to drive traffic to your site are fully compliant with the Legal Aid, Sentencing and Punishing of Offenders (LASPO) Act as campaigns are managed and therefore not subject to referral fees.

Ever since the Jackson Reforms and LASPO ban on referral fees in April 2013, I have seen many legal practices fold and choose to go it alone. Knowing your market and how to present yourself is now more important than it was before.


Is your website performing the way you want it to?

There are many reasons why your website might not be performing as well as you hoped. It can be down to something as simple as the colour, the layout, the content or you might not be presenting yourself to the right audience.

Most people access websites using mobile or tablet devices so if your site isn't designed to be responsive, then it's likely you are alienating a fairly significant audience. Sometimes, all it takes is the smallest of tweaks to get you moving in the right direction.

User experience

The main aim of your website should be to meet the needs of all of your visitors, whoever they are. In order to provide an excellent user experience, your marketing, design and functional assets must be working together seamlessly. User experience (more commonly known as UX) is as important as the design of your site and those who understand its value can really benefit.

Whether your site is already up and running, in its planning stages or you think it's badly designed and developed, I can offer a consultation service to talk through the issues and offer the right solutions.

How you develop the user experience

It's important to gather all the right information about what's causing the problem and I am more than happy to sit with you to work this out.

I can help you to:

  • Create wireframes – an effective visual guide representing the framework of your site. They are used to arrange your site in a meaningful way and provide a visual aid to create the site you need.
  • Put together user testing sessions – members of the public are invited to a session to use your site. User testing highlights common issues that your visitors face and takes the guess work out of the problem.
  • Plan user journeys – ensuring the information you have is logically presented and your visitors are guided to their desired outcomes whether that's to buy an item or sign up for an email subscription.
  • Refine your information architecture – the structural design of the information you provide. Good information architecture is the foundation of any successful website. It's about how you classify your products, how you achieve the best user journeys and informs the development of wireframes.

Digicooldesigns are super quick and smart tech rockstar web designers. They built our website from our design brief in a matter of days.

They were able to see our vision & then provide us exactly what we wanted in terms of the sites features and functionality, this ensured a brilliant user experience.

Not only was the result an extremely informative and presentable online presence, but they were able to suggest a CMS system which now enables us full control over our sites content. Overall, Digicooldesigns is local, independent, fast and is very easy to communicate with.

These are just several points which is how they beat down competition from larger, corporate companies in a flash when discussing our website projects.

The Kent Home Care website really done us proud. Last year, the website helped us increase our turnover by 300%.

MD – Shaun Farkondeh



eDEN Garden Rooms

"Whilst my business priority is to have a well performing website which does the best job it can for my business I have certainly found that takes time, knowledge, skill and expertise and as I am busy running a business I simply do not have the time to make my website work for me. Finding Kai at Digicooldesigns was a huge relief, not only has he designed and customised a beautiful website for me but he helps me maintain it and improve on an on going basis. My website certainly does generate business and lots of praise due to its functionality and good looks! Kai’s knowledge is excellent and I find him reliable and solid in his commitment to my website and business."

Rachel Wichall, Director
eDEN Garden Rooms Ltd


Kent CAN

"We were delighted with Digicooldesign's work on our new web portal; taking an abstract concept for a tricky sector and developing an online solution that not only meets our needs, but which most importantly meets our clients' needs. Thank you guys for the hard work, the brilliant communications and the ingenuity in meeting and surpassing our expectations!"

Jason Martin, Kent CAN

Folkestone Hythe and District Hotel and Catering Association

“After Kai and Digicooldesigns was recommended to me we met up for a chat and it was soon clear to me that he understood what I was looking for and wasn’t interested in upselling me something we didn’t need or over complicating things. The job was then done as requested at our pace, communicating regularly by phone and email and on our budget. I believe Kai has done a very good value and professional job for us and will definitely recommend him, also being a local company gives me piece of mind with our ongoing relationship.”


WW Carpentry Ltd

“Kai and Digicooldesigns was introduced to me via recommendation. I am very pleased with the website Kai has built me its very good quality and very easy to navigate through. He listened to my needs and took all of this on board I now have a website that reflects this and will inevitably be an asset to my company.
I also found Kai very easy to get along with and certainly would not hesitate in recommending him to any potential future clients.
The general feedback from colleagues and friends that have viewed my site has been excellent and can only say.

Well done Kai “Great job well done”


Webscape SEO

“We needed a fresh and modern design to reflect our work as a digital marketing agency, and also wanted to utilize the WordPress platform as it is a favourite for us in terms of SEO value. But we didn't want the site to look like just another wordpress site! Digicool Designs completely understood our design requirements and branding needs, then created a fully bespoke template that made the most of all the best features of WordPress but which looks bespoke at the same time. Kai listened and responded well, but also advised us with sound guidance and kept the project moving. We are delighted with our website which has received praise from visitors, helps reinforce our credibility and also performs really well in search!”



“Kai at Digicooldesigns was extremely helpful. He first took the time to explain what we needed for our site, designed a logo for us, put together mock ups of pages until we were happy with the design and then swiftly put together the site for us. Everytime we had a question he was patient and happy to answer our queries until we fully understood what we were asking about. I would highly recommend him to anyone looking for to a website built.”


Content Creations

“Digicooldesigns was great to work with, did exactly what I asked – was very creative and helpful and turned the job round quickly. An absolute pleasure to work with and my site is amazing. Thank you!”

Capstone London

“We were extremely pleased with your ability to understand and work with our brief, and you tackled the challenge of building our website with initiative, a sharp and responsive approach, and complete competence. We are very happy with the outcome, and you have combined the two key factors we spoke about in advance of design: very good and easy usability and navigation, and a dynamic and professional appearance.”


Leasehold Solutions

"I am delighted with our new website, which has been created by Digicooldesigns. They understood exactly what we were looking to achieve from Day 1 and produced a site that is not only aesthetically pleasing to the eye but also easy for our clients to navigate and straightforward for us to edit and update. The site was delivered within the required timeframe and budget and Digicooldesigns were very professional in how they communicated with us. I would recommend Digicooldesigns to any business wishing to improve and update its web presence."

Anna Bailey, Director, Leasehold Solutions


The Old Kent Barn

“Digicooldesigns was great to work with on the development of our new website. We wanted to showcase the venue with some stunning photography and still deliver a practical, usable website for visitors. We would definitely recommend digicooldesigns to businesses looking for a fantastic website solution.”

Will Weedon


Kent Home Care

“Digicooldesigns are super quick and smart tech rockstar web designers. They built our website from our design brief in a matter of days. They were able to see our vision & then provide us exactly what we wanted in terms of the sites features and functionality, this ensured a brilliant user experience. Not only was the result an extremely informative and presentable online presence, but they were able to suggest a CMS system which now enables us full control over our sites content. Overall, Digicooldesigns is local, independent, fast and is very easy to communicate with. These are just several points which is how they beat down competition from larger, corporate companies in a flash when discussing our website projects.”

MD – Shaun Farkondeh


Blowfish Digital

"Working with Kai is an absolute pleasure. He is an exceptionally talented creative Web Designer able to deliver projects on time and within budget. I would not hesitate to recommend Kai to any individual or company keen to work with a designer that understands usability, accessability, information architecture – alongside the ability to create clean, easy to navigate and beautiful websites."

Anna Brunt, Business Development Director, Blowfish Digital

Kelkoo Select

"Kai is a very capable web developer who produced clean markup that works cross browser as well as emails that work in multiple clients. He bought good insights to the design from usability to information architecture, and his creativity helped us evolve our design. Kai is very easy to work with and fit into the team and culture seamlessly, working closely with the whole team in a fast paced and dynamic startup environment. I wouldn’t hesitate to recommend Kai."

Damon Morgan, IT Director, Kelkoo Ventures

Charming French Cottage

“Digicooldesigns is fantastic to work with. They are quick to provide detailed directions and suggestions to make a website look and perform better. Also, they are very responsive to customer input and delivers work on time and on budget. Personally and professionally, working with them is a pleasure.”

Paula Rosdol



“We were very impressed with what at Digicooldesigns had achieved with the FENSA website that we asked him to come and build the GGFi site. The potential GGFi site contained lots of information and Kai gave us the time and professionalism we needed to understand how it could be built and displayed. He put together a site map and a wireframe which helped us immensely and then put together a few mock up designs which again really helped to see how the content would be displayed. Overall it was a hassle free project, made nice and simple by Kai’s work ethic.”

Lee Appleton Commercial Manager GGfi


0800 Moveme

“Having used Kai and Digicooldesigns for the last 6 years for all my webdesign requirements I can safely say that he is well priced, thorough, and very fast. I wouldn’t use anyone else and I have recommended Digicool to 3 friends who have all used him and all sing his praises just like I do. A class act.”

Julian Fearon


Channel Chamber of Commerce

“I am pleased to offer the following testimonial for Digicooldesigns who I have had the pleasure of working with over a couple of weeks in order to improve our e-marketing to our members. Not only does our e-bulletin look professional and not too over complicated but is also compatible with all our members email addresses which for me is of great importance, I know that when my members receive the e-bulletin they are all looking at it in the same format with no lost logos, gaps or text! What a result!

My experience of working with Digicool is that there is no fuss or flaws, just straightforward uncomplicated solutions and ideas from them that makes life a lot easier in the everyday hectic lives we run.

I would like to thank Digicool designs for making our e-bulletin the best we have ever had it in years, and for the patience and support along the way.”

Sezen Zeki
Chamber Manager Channel Chamber of Commerce
The Accredited Chamber for East Kent


William Fawke

“Digicooldesigns is a brilliant find through a friend's recommendation. As a self-employed sculptor it was hard to know where to look for a much needed site upgrade. They cleverly achieved exactly what I was looking for; a stylish and clear cut presentation with a contemporary "clean" look, which allows an uncluttered view of the images. The website has a feel of open-ness and is also inviting, which encourages the visitor to delve further. I would also add, Kai and Stewart are extremely patient and a great pleasure to work with. I am delighted with the results and wouldn't hesitate to recommend Digicool Designs.”

William Fawke


Comfortzone surgery

“We’d like to say that we are extremely grateful for the website that you have produced for us. You were very helpful throughout the design process, your advice directly helped us to together produce a user friendly, stylish and relevant wesbite. You completed our website within the timescale required and were extremely accommodating when our website evolved to be much larger than originally anticipated. You remained professional and very easy to work with throughout, nothing appeared to be too much trouble. Overall, we are extremely excited and very pleased with the outcome of our website, it turned exactly as we had hoped.”


Bluesky Pie

“Blueskypie are very happy to recommend Digicool Designs. We had started off with a cheap and rather basic MrSite page and felt we needed something that looked professional and sophisticated. They came up with a clean, impressive website that is easy to navigate, looks highly professional and most importantly from our viewpoint as novice computer users, easy to manage and maintain. We have no hesitation in recommending him in an instant to those who wish to have the best representation of their brand at an excellent price. A good website is the key to a successful online company.”


Precise Plumbing

“Digicooldesigns was highly recommended to us by a business collegue when we were looking to set up our company website. He took the time to visit us at home over the course of a few evenings, to assess our needs and offer advice and suggestions. Our new website was turned around very quickly and the service was extremely professional at all times with excellent communication. We will continue to use Digicooldesigns in the future and will happily recommend them to colleagues.”


Iraqs Missing

“Digicooldesigns dedicated a great deal of time to truly understand our objectives for our Iraq’s Missing People’s website. They translated our ideas well, offering his own aesthetic and technical solutions in order to bring out the best in them. This working method served us very well and we were provided with a striking site which we feel conveys our message strongly. Kai and Stewart were a pleasure to work with – they were incredibly patient and accommodating – and really was willing to go that extra mile to provide us with the best site possible.”

Iraqs Missing Campaign



“Although we had a very specific idea of what we wanted our website to look like, it took considerable trial and error to get it right. Kai at Digicooldesigns was very accommodating and patient throughout the process and we are very happy with the end result which has also been a great hit with our clients!”

Mike – Abbeywell Veterinary Clinic


Renegade Rehearsals

“We had been developing our project for nearly two years before we found a designer that could capture the vision of what our business was trying to achieve. After two failed attempts with web design companies, we finally contacted Digicooldesigns. They are exceptionally easy people to work with, and have a real eye for detail. The site was completed in six day’s. Needless to say that we are delighted with his input, and ability to beat a deadline, Digicooldesigns are now the only web design company we ever intend to use”

Rubie Mitchell Solicitors

"We were highly impressed with the professional service. We were able to discuss our ideas of what would be possible, and were pleased to see them come to fruition to a standard beyond our expectations. The website was just what we wanted."


Don Mescall

“Digicooldesigns really has been a pleasure to work with. The feedback to the new website he designed and built has been very positive. It’s fast, it’s engaging and easy to navigate. I can highly recommend his services.”


Campaign Works

“Great service and always added value – met our objectives and deadlines. Very flexible which made our lives easy.”

Rob Conway, Managing Director


Please feel free to contact Digicooldesigns to discuss your website or anything else web related.

I can be contacted with the details below

email: info@digicooldesigns.co.uk

mobile: 07931914242

Or feel free to drop by for a friendly chat about your website

Office address:

1st Floor, 48 Tontine Street, Folkestone, Kent, CT20 1JP